The Power of Storytelling - Making Brands Come to Life

Stanford University via YouTube

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Details

Start learning

Provider

YouTube
Pricing

Free Video
Languages

English
Duration & workload

43 minutes
Sessions

On-Demand
Level

Beginner

Found in

Explore the power of storytelling in brand development and innovation through this Stanford webinar featuring Prof. Jennifer Aaker and David Hornik. Discover how narratives fuel company growth, shape brand perception, and maintain relevance in today's fast-paced, interconnected world. Learn about the four types of stories, the importance of internal storytelling, and how to craft compelling personal narratives. Gain insights into sealing deals with stories, understanding your organization's wiki, and connecting with your customers' experiences. Delve into case studies like PayNearMe and address big questions about storytelling's role in business. Enhance your brand storytelling skills and drive innovation in your organization with practical tips and expert guidance.

Syllabus

Intro
What is a story about you
How this webinar will flow
Three parts
Story
Stories are everywhere
Four types of stories
A story that seals the deal
The wiki of your organization
The story of your customer
PayNearMe
Big Big Questions
Internal Importance of Story
QA
How can you create a compelling personal story
How to figure out your story
Why matters

Taught by

Stanford Online

Reviews

4.6 rating, based on 10 Class Central reviews

Start your review of The Power of Storytelling - Making Brands Come to Life

BOBBY L WHELCHEL @TheMechanic

The information presented is easily understood and as a sometimes story teller myself in real life as I interact with those around me, I have used many of these guidelines in leading the hearer into a patch that follows into the information that I want them to hold in their minds and think upon going forward. I did see in this many things I had not previously thought to employ and I will be using them going forward.
David Donald Alheri

The classes shows exactly how to excavate the real human narrative inside your brand and wield it like a superpower. Having a a good storyline tells much about defining the value a client perspective view our your business and value bring acceptance and approved deals.
Storytelling have a great factor of regenerating interest and support attention examples like customers positive review after purchasing your products should be a source for compelling a good storytelling to sell yourself to the audience who have the same problem you solves.
Laraib Anser

I find that an amazing experience of learning about the most interested topic for all age that is storytelling.you must try this .
ภัควิภา จันทะเมนชัย

แนวคิดร่วมสมัยที่มีความลึกและมีคุณค่าในเชิงการตลาดมาก เพราะช่วยสร้างอารมณ์ ความผูกพัน และความแตกต่างให้แบรนด์ แต่ควรระวังการเล่าเรื่องที่ไม่ตรงกับตัวตนแบรนด์หรือเล่าเพื่อขายเกินไป จึงควรยึด “ความจริงและความรู้สึกจริง” เป็นแก่นของเรื่องเล่าเสมอ
Shahrukh

It's great is very helpful for me actually I am recently start my YouTube channel very helpful for me for YouTube channel
David Uwakwe

This message is powerful and compelling to telling a story and why it’s matters in life.
I tend to see life itself as a story and we get to write our strories how we want it for we’re the writers of our life stories
ADJEI SARFO SAMUEL

As a founder pitching to investor,this course has made me realize that I was doing it the wrong way by being too fouvised on the technology and features but I have learnt and appreciated the power of using stories about my personal journey to connect the founders to how I arrived at the problem and how my personal experiences makes me the best to solve the problem
Joyce Awuni

At the end of this,I was able to grasp how to write a compelling stories and the importance of involving your audience in your story.
I think this is a great thing and at the end of the session I could also write a great story of myself to attract viewers and listeners
Kevin Domenic

Course Review: The Power of Storytelling A Helpful Course for Businesses I took the online course "The Power of Storytelling" and I think it's great for businesses. It teaches you how to use stories to connect with your customers. Key Points: * Emo…

Course Review: The Power of Storytelling
A Helpful Course for Businesses
I took the online course "The Power of Storytelling" and I think it's great for businesses. It teaches you how to use stories to connect with your customers.
Key Points:
* Emotions: Stories make people feel things.
* Be Yourself: Be honest and true in your stories.
* Know Your Customers: Understand who you're talking to.
* Be Consistent: Tell the same story everywhere.
* Learn and Practice: The course gives you tools to create great stories.
* See Examples: The course shows real businesses that use stories well.
The course is well-organized and easy to follow. The teacher is knowledgeable and enthusiastic. I found the exercises and assignments to be very helpful.
Diksha Jaggi

The course was very interesting and created beautifully. The course instructors were diligent. They made me aware of importance of storytelling and how it's important in our day to day life and also how it can be efficiently used in day to day life by an aspiring entrepreneur