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Stanford University

Design Thinking - Method, Not Magic, Bill Burnnett

Stanford University via YouTube

Overview

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Explore the principles and applications of Design Thinking in this Stanford webinar led by Bill Burnnett. Discover how this methodology, originating from Stanford, is a structured process rather than a mystical concept. Learn about individual limitations in design thinking, including conceptual barriers and fear of failure, as well as cultural obstacles to its widespread adoption. Gain insights into the political aspects of implementing change, the importance of influencers, and strategies for large-scale transformation. Acquire valuable takeaways to apply Design Thinking effectively in various contexts.

Syllabus

Introduction.
Design Thinking Method, Not Magic.
Design Thinking started at Stanford.
Design Thinking - a Process.
Design Thinking = Method, Not Magic.
Individual Limits - Conceptual.
Individual Limits - Fear of Failure.
Individual Limits - Process Practice.
Individual Limits - Team Failure.
Cultural barriers to diffusion.
Politics 101 - Power Map.
Change requires Influencers.
Death by 1000 cuts.
Take-aways.
Large-Scale Transformation.

Taught by

Stanford Online

Reviews

5.0 rating, based on 1 Class Central review

Start your review of Design Thinking - Method, Not Magic, Bill Burnnett

  • Lakshana
    The Design Thinking course offers a comprehensive introduction to a creative problem-solving methodology that emphasizes empathy, collaboration, and innovation. Through engaging lectures and hands-on exercises, participants learn how to identify use…

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