Sports and AI - Personalizing Fan Experiences and Future Applications

Explore the intersection of sports and AI in this 24-minute talk by Behshad Behzadi, CTO and Chief AI Officer at Sportradar. Discover how AI enables precise personalization in sports experiences, learn when to use generative AI versus traditional coding, and gain insights on building moats through data and customer relationships. Understand the importance of good governance when adopting AI in corporations, and hear lessons from launching Google Assistant. Gain perspective on focusing on user needs over competition, and explore Behshad's predictions for the future of AI in creating the "ultimate assistant" and curing diseases within the next two decades.

Syllabus

Intro
Why this AI moment is so exciting in sports and beyond
Personalizing the fan experience
How GenAI can give you a competitive advantage and where it won’t
How companies can succeed with GenAI, and pitfalls to avoid
When to use GenAI and when to use old school coding
.383 midroll
Adopting GenAI internally for writing code and more
Building Google Assistant and early AI + voice products
Why you should ignore the competition, and other hard moments from scaling Google Assistant
Why Behshad believes “ultimate assistant” will soon be reality and many diseases will be cured thanks to the rise of AI
Outro