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Learn essential strategies for internationalizing applications and websites in this 57-minute conference talk from NDC London. Explore common pitfalls developers encounter when adapting digital products for global audiences, from translation mishaps to cultural faux pas that can damage user experience. Gain practical insights into creating culturally sensitive and linguistically accurate applications that resonate with international users, regardless of technical expertise. Discover fascinating cultural nuances and linguistic considerations that impact global product development, while understanding how to avoid unintentional offense across different markets. Perfect for both technical professionals and those interested in cross-cultural digital communication, master the fundamental principles of successful global product adaptation and learn to create truly inclusive digital experiences that speak to users in their own language.