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Explore how users interpret technical terminology in app privacy labels through this 11-minute conference presentation from SOUPS 2025. Learn about research conducted by Pomona College that examines why current iOS and Android app store privacy labels confuse users and prevent accurate identification of data practices. Discover findings from both qualitative (n=46) and quantitative (n=383) user studies that identify commonly misunderstood terms in privacy labels and reveal typical user misconceptions. Gain insights into evidence-based recommendations for improving app privacy label design to enhance user comprehension and decision-making regarding app data practices.
