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Explore a groundbreaking research presentation examining how language choice influences phishing susceptibility among Pasifika populations through a naturalistic study conducted with government employees in a Melanesian country. Learn about the methodology behind this ecologically valid phishing simulation study involving 2,000 participants who received monthly simulated phishing emails in either English or their local language over four months. Discover the key findings that emails containing personal requests for assistance in the local language generated significantly more clicks than their English counterparts, and understand the underlying psychological and cultural factors contributing to this phenomenon. Examine how emotion affects reasoning when processing information in foreign versus native languages, explore the cultural emphasis on helping within Melanesian societies, and analyze the role of in-group preferences in cybersecurity vulnerability. Gain insights into the broader implications of language and culture on cybersecurity risks, with particular attention to challenges faced by speakers of low-resource languages who may have less effective email filtering protection against targeted attacks.
