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"Hello, is this Anna?" - Unpacking the Lifecycle of Pig-Butchering Scams

USENIX via YouTube

Overview

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Explore a comprehensive research presentation examining pig-butchering scams through the first qualitative analysis of this complex fraud phenomenon. Learn about the systematic lifecycle of these scams that combine romance fraud, investment deception, and sophisticated social engineering tactics to exploit victims over extended periods. Discover findings from in-depth interviews with 26 victims that reveal how perpetrators employ staged trust-building, fraudulent financial platforms, fabricated investment returns, and high-pressure tactics to manipulate victims emotionally and financially. Understand the organized nature of these scams, including their psychological impacts on victims and their vulnerability to secondary fraud attempts. Examine proposed intervention strategies for social media and financial platforms, along with recommendations for non-stigmatizing terminology to encourage victim reporting and support-seeking behaviors.

Syllabus

SOUPS 2025 - "Hello, is this Anna?": Unpacking the Lifecycle of Pig-Butchering Scams

Taught by

USENIX

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