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Explore strategic approaches for introducing Elixir into workplace environments through this 24-minute conference talk from Code BEAM Europe 2025. Learn from real-world experiences of implementing Elixir in organizations that may initially resist functional programming languages, including a case study of successfully deploying Elixir for a Discord message import service. Discover "soft strategies" for navigating organizational dynamics, building relationships with decision makers, and identifying the right opportunities to introduce new technologies. Understand how to leverage your position, timing, and approach to advocate for Elixir adoption while managing potential resistance from teams unfamiliar with functional programming paradigms. Gain insights into the balance between technical innovation and workplace politics, and learn why "soft" strategies often require significant effort and skill to execute effectively.
