Social Media and the Superstar

Explore the perspectives of sports icons Rio Ferdinand and Brian O'Driscoll on social media's impact in athletics during this insightful 19-minute Web Summit panel discussion. Gain valuable insights into how professional athletes navigate the digital landscape, manage their online presence, and interact with fans in the age of social media. Discover the challenges and opportunities that platforms like Twitter and Instagram present for sports personalities, and learn about the evolving relationship between athletes, media, and supporters in the digital era.