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Explore how computers' inability to understand the data they store costs billions annually in this conference talk that proposes revolutionary solutions for unstructured data management. Learn about the "Top 10" computing problems caused by storage systems that treat all data as mere bits and bytes, using practical examples like contract management where critical metadata about approval status, templates, expiration dates, and stakeholder involvement gets lost. Discover a two-pronged approach to solving this challenge: first, defining unstructured data in ways that match how end users actually create, reference, communicate, locate, and share information, and second, creating a new class of storage systems specifically designed to understand and handle the dynamic nature of information. Examine an event-based architecture built on both information and technology event types that can drive an information's complete lifecycle, transforming passive storage into intelligent systems that can proactively manage data relationships and workflows. Understand why this new storage paradigm requires industry-wide cooperation in developing definitions, requirements, protocols, and standards, and how it represents a significant opportunity for innovation across the storage industry.
