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Explore how Drupal transformed Riviera Travel's digital platform in this 27-minute conference talk that demonstrates the CMS's potential beyond traditional use cases. Learn how Reading Room leveraged Drupal's entity system to model complex travel industry relationships, turning real-world concepts like trips, ships, destinations, and itineraries into interconnected data objects that power both customer experiences and internal workflows. Discover Drupal's unique advantages for the travel sector through structured content architecture, reusable entities, and custom data relationships that handle industry complexity. Examine how Domain Access enables efficient multi-region website management from a single codebase, supporting shared content, translations, and country-specific features like booking systems and currency configurations. Understand the integration strategies used to unify legacy systems, brochure data, and varied content sources into a cohesive platform that delivers seamless, scalable customer journeys. Gain insights into designing entity architecture around business logic, creating UX-first approaches for travel comparison and booking, and applying Drupal in non-traditional verticals. Take away practical lessons for agencies and product teams exploring Drupal implementations in new sectors, with specific focus on balancing business requirements with customer expectations through thoughtful platform architecture.
