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Watch this 27-minute CloudFest talk featuring Karlheinz Brandenburg, the creator of the MP3 format and Internet Hall-of-Famer, as he discusses the revolutionary technology that celebrated its 30th birthday. Learn how the MP3 transformed music consumption by enabling thousands of songs to fit in your pocket, empowered bedroom musicians, and helped make the iPod a viable product that built Apple's fortune. Discover what Brandenburg has been working on in the three decades since inventing this world-changing audio format, and enjoy a special musical surprise at the end. This presentation offers unique insights from the pioneer who made digital music portable and accessible to everyone, fundamentally changing how we create and consume audio content.
