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Learn advanced SEO analytics techniques and Google Analytics 4 mastery in this 49-minute video featuring Brie Anderson, Founder & CEO of Beast Analytics. Discover the critical differences between engagement rate and bounce rate calculations, and understand how engaged sessions work in GA4. Explore Brie's journey from social media marketing to becoming a data-driven marketing expert, including her strategic transition to focusing exclusively on analytics and the business benefits of niche specialization. Master essential GA4 tracking strategies, including cross-domain tracking, social media data analysis, and traffic source attribution. Gain practical insights on auditing and documenting your tracking plan, establishing effective analytics foundations, and implementing strategies to improve page engagement rates. Learn how to educate clients about analytics importance, overcome GA4 transition challenges, and leverage speaking engagements for business growth. Access actionable techniques for tracking engagement effectively and utilizing analytics as a cornerstone for SEO success.
