Securing Merchants - Combatting Scams and Fraud for Trust

Explore merchant protection strategies against scams and fraud in this 33-minute conference talk from Data Science Conference Europe 2023. Discover effective defense mechanisms against various forms of fraud, including social engineering and friendly fraud, while learning practical tactics for scam prevention and detection. Gain insights into building customer trust and maintaining merchant reputation through robust security measures. Learn from Ana Maria Anic's expertise as she shares valuable strategies that benefit both merchants and consumers in the ongoing battle against fraudulent activities. Delivered in Belgrade, this presentation offers actionable approaches to strengthen security protocols and foster trust in merchant-customer relationships.