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Explore the founding story of the Simons Collaboration on the Global Brain through this 15-minute talk by Bill Newsome. Discover the early conversations with Jim Simons that sparked the initiative, learn about the crucial Buttermilk Falls workshop held in June 2012, and follow the subsequent concept development that led to the Simons Foundation's approval in fall 2013. Gain insight into the broader context of 2013 as a pivotal year in neuroscience, witnessing the simultaneous launch of SCGB, the birth of the US national BRAIN initiative, and the formation of multiple prominent neuroscience efforts worldwide. Understand how these developments collectively aimed to advance our comprehension of internal brain processes in the pathway from sensation to action, ultimately seeking to uncover the nature, role, and mechanisms of neural activity that produces cognition.