Explore how Genesys leverages Amazon DynamoDB to power scalable and high-performance customer experience solutions in this informative session. Dive into key data modeling principles that enable optimal performance, cost efficiency, and flexibility. Discover how Genesys structures its data to meet the demands of real-time interactions, high availability, and seamless scalability. Gain valuable insights into best practices and real-world implementation strategies whether designing a new DynamoDB schema or optimizing an existing one. The 27-minute talk features Claire Purcell, Manager of Software Development at Genesys, and Lee Hannigan, Sr. Specialist Solutions Architect for DynamoDB at AWS, who share their expertise on implementing DynamoDB for enterprise-scale customer experience platforms.