Watch a conference talk from YOW! 2018 where REA Group Tech Leads Stewart Gleadow and Prasanna Gopalakrishnan share strategies for scaling mobile app development across an entire organization. Learn how to transition from a single team managing the mobile experience to enabling multiple teams to contribute content to mobile apps. Discover the architectural approaches and custodianship model that allows for distributed mobile development while maintaining quality and consistency. Explore key insights on becoming a mobile-centric organization, including practical tips for teams wanting to integrate their content into mobile apps and guidelines for what content works best in the mobile context. The presentation provides valuable lessons from REA Group's experience in evolving their mobile development practices to support growth and cross-team collaboration.