Explore strategies for establishing and scaling a sustainable open source sponsorship program in this 39-minute conference talk by Michael Fix and Carol Huang from Stripe, Inc. Learn how to align internal company incentives with those of open source maintainers and the community, while examining successful approaches from other Open Source Program Offices (OSPOs). Discover tactics for growing your organization's investment in open source, addressing the need for increased monetary support in the ecosystem. Gain insights on pitching and initiating funding initiatives, overcoming competing priorities, and meeting diverse business needs through a well-structured sponsorship program.