Explore trunk-based development (TBD) in this 30-minute conference talk from RubyConf 2022. Discover why this practice, despite being intimidating for engineers accustomed to git flow or GitHub flow, leads to higher quality code and faster delivery. Delve into the reasons behind the resistance to pushing directly to master, examine the challenges involved in promoting team and company-wide adoption, and learn effective strategies to overcome these obstacles. Gain valuable insights into implementing TBD and its potential benefits for your development workflow.