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Learn how Sanofi is transforming pharmaceutical commercial operations through scalable artificial intelligence and generative AI solutions in this 29-minute conference talk. Discover comprehensive strategies for leveraging AI to enhance customer engagement through hyper-personalized experiences, optimize sales and marketing efforts, and improve market access by proactively anticipating market trends. Explore the methodologies for building and operationalizing AI solutions at enterprise scale while maintaining ethical standards and safety protocols. Gain insights into digital transformation approaches within large, complex global pharmaceutical organizations, including the development of high-priority AI products that drive commercial excellence. Understand how advanced digital technologies are being strategically implemented to improve patient outcomes, enhance healthcare provider experiences, and deliver value to stakeholders worldwide. Examine the integration of expert AI and generative AI technologies in pharmaceutical commercial functions, with emphasis on compliance, responsible AI development, and scalable implementation across global markets.
