Remote Live Video Production - Client Onboarding Best Practices

This course presents an onboarding process for live video producers to align with clients and build confidence in the production plan. It covers discovery calls, production stages, event promotion, rehearsals, content repurposing, and post-event follow-up.

Syllabus

- Intro
- Review
- Client Onboarding
- Discovery Call
- Tell them about yourself
- Why you should have a PDF
- Your approach
- The 3 phases
- PRE-PRODUCTION
- Have a creative brief
- Have a script and a storyboard
- Media graphics
- Have a tech rehearsal
- PRODUCTION
- POST-PRODUCTION
- Repurpose content
- Provide analytics
- CREATIVE
- Getting people to the event
- Facebook Event
- Earned media vs. Owned
- Distribution strategy
- Ask for testimonials
- Let them know you are going to help them
- Your Services Premium, Basic & Live Video Consulting
- Premium Live Video Producer
- Basic Live Producer
- Live Video Consulting
- Help them visualize
- Brands you have worked with
- Let them ask questions
- Let them know how to contact you
- Visual branding elements
- Pre-production brainstorming
- Run of show document
- Video Script Maker
- Showflo
- DON’T skip the tech rehearsals
- Have you checklist
- Help them figure out what their problem is
- Different motivation strategies