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This 23-minute conference talk by Dai Ming at iOS Conf SG explores strategies for reducing app launch times to create better first impressions for users. Dive into the mechanics of app startup, examining each phase and revealing the hidden costs during initialization. Learn to utilize various diagnostic tools and custom instrumentation to identify performance bottlenecks, and discover actionable techniques for improving both cold and warm startup times. Through practical demonstrations, see how to diagnose startup issues and implement effective optimizations that make every millisecond count. Gain practical strategies and advanced techniques to elevate your app's performance and deliver a seamless user experience.