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In this 10-minute conference talk from Conf42 Chaos Engineering 2025, explore real-time personalization systems at scale with Vedant Agarwal. Discover the technical challenges of implementing personalization and learn about the two-tier neural ranking architecture that makes it possible. Dive into the specifics of candidate generation (L1) and precision re-ranking (L2) approaches, along with breakthrough techniques for reducing latency. Understand the infrastructure requirements, feature engineering practices, and effective deployment and monitoring strategies for personalization systems. Examine the business impact through key metrics and gain insights into emerging trends shaping the future of personalization technology.
