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Discover essential strategies for launching and promoting your app on Google Play in this informative conference talk from Google I/O 2016. Learn best practices to improve app ranking and reach your target audience effectively. Explore techniques for setting up your app for success, including conducting experiments, implementing rapid iteration, and utilizing release control tools. Gain insights into streamlined beta testing program management. Uncover valuable secrets to help your app stand out in the competitive Google Play marketplace and maximize its potential for discovery and growth.
