Discover how Amazon Application Recovery Controller (ARC) Region Switch revolutionizes disaster recovery for retail and consumer packaged goods organizations in this 19-minute conference talk. Learn to eliminate costly downtime during peak shopping seasons, traffic spikes, and supply chain disruptions by transforming traditional script-heavy failover procedures into automated, confident recovery orchestration. Explore how ARC Region Switch provides the multi-region resilience that retail and CPG companies need to handle seasonal demand fluctuations while maintaining operational agility. Understand the limitations of conventional disaster recovery approaches and see how AWS's solution removes guesswork from cross-region switches, ensuring business continuity when downtime could be catastrophic for retail operations.