Project vs. Product: Finding the Right Balance in Corporate Open Source Marketing

Explore strategies for balancing open source project and product marketing in this 39-minute conference talk by Libby Clark and Colleen Betik from Amazon Web Services. Learn how to effectively promote both open source projects and the products built on them, with real-life examples from AWS service teams, including Amazon RDS. Discover best practices for positioning products in relation to their underlying open source projects, and gain insights on convincing leadership to invest in upstream open source health. Walk away with practical approaches to incorporate open source project promotion into your product marketing strategy, benefiting both the project and the product.