Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off
One annual plan covers every course and certificate on Coursera. 40% off for a limited time.
Get Full Access
Learn what film producers truly invest in beyond screenplays from industry veteran Shaked Berenson, who has marketed, sold, and released over 1,000 films and television series. Discover the key factors that matter most to producers when evaluating projects and understand the business realities behind film investment decisions. Gain insights from Berenson's unique perspective as both a Board Member at the Independent Film & Television Alliance (IFTAâ„¢) and someone with a rare background bridging technology and the film industry. Explore how producers actually evaluate potential projects, what drives their investment decisions, and why the screenplay itself may not be the primary consideration. Understand the distribution supply chain and learn practical advice for filmmakers seeking to attract producer interest and investment in their projects.
