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Learn how to navigate email marketing analytics in a privacy-first world through this 58-minute conference talk from OMR 2025. Discover strategies for tracking email performance ethically while complying with modern privacy regulations, as Franz Riedl from Mailchimp demonstrates how to move beyond traditional open rates to implement more sophisticated measurement approaches. Explore alternative email metrics that provide meaningful insights without compromising user privacy, master ethical segmentation methods that respect subscriber preferences and data protection requirements, and understand how to create compliant personalization strategies that enhance user experience while adhering to privacy laws. Gain practical knowledge on adapting your email marketing measurement framework to thrive in an increasingly privacy-conscious digital landscape, with actionable insights for implementing privacy-led analytics that maintain effectiveness while building trust with your audience.
