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This 51-minute conference talk from the Programming Languages Mentoring Workshop (PLMW) at POPL 2025 features Derek Dreyer from MPI-SWS sharing essential principles for effective academic writing. Learn constructive techniques for writing research papers that prioritize the reader's perspective, going beyond common advice like "be clear" or "omit needless words." Discover concrete methods to evaluate and improve your writing by understanding how readers process information, making your research more accessible and impactful. The presentation was sponsored by ACM SIGPLAN and delivered at the PLMW @ POPL workshop on January 18, 2025.