Two Keys to Growth: User Acquisition and App Engagement - Cartoon Network Case Study

Learn how Cartoon Network drives growth through effective user acquisition and app engagement strategies in this 26-minute conference talk. Discover cross-promotion techniques for new titles, methods to create immersive experiences, and strategies to maintain user interest. Explore real-world examples from popular games like Steven Attack the Light, Ady Time: Game Wizard, and Teeny Titans. Gain insights on creating kid-friendly content, localization, game life cycle management, and nurturing fan bases. Understand the crucial role of analytics in game development and marketing. Delve into marketing strategies and public relations techniques to maximize your game's success in the competitive mobile app market.

Syllabus

Intro
User acquisition and User engagement
Example: Steven Attack the light
The importance of "Kids Friendly"
How does your game stand out?
Example: Ady Time: Game wizard
Localization
Example: Card wards
The game life cycle
Example: Teeny Titans
Maintain and nurture your fan base
Example: Powerpuff yourself
Analytics is KEY!
Marketing strategy
Public Relations