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Explore the revolutionary shift from static 2D websites to immersive, real-time 3D worlds through this 39-minute conference talk from Unreal Fest Stockholm 2025. Discover how Xsolla Metasites enables Unreal Engine creators to instantly stream projects—including prototypes, gameplay demos, simulations, visualizations, and artistic expressions—directly to any browser and device without requiring downloads. Learn about the underlying architecture that powers massive-scale, cloud-streamed multiplayer experiences and the Metabrowser plugin that simplifies publishing to uploading a build. Understand how this technology facilitates sharing playable experiences, building communities, connecting worlds through portals, and creating new opportunities for engagement and monetization. Gain insights into the technical foundations of cloud streaming infrastructure and practical implementation strategies for deploying 3D content across web platforms. Examine real-world applications and use cases that demonstrate the potential of browser-based 3D experiences in gaming, education, marketing, and creative industries, marking a significant evolution in how interactive 3D content is distributed and consumed on the web.
