Explore how platform engineering can drive sustainable cloud infrastructure practices in this 24-minute conference talk from CNCF. Learn how to leverage capitalism's drive for cost reduction to simultaneously decrease power consumption and environmental impact in data centers, which currently consume over 2% of the world's power output. Discover practical strategies for building on-demand infrastructure using ARM processors, Kubernetes, observability tools, and autoscaling technologies. Understand how platform teams can create a culture of efficient resource utilization that reduces both cloud bills and environmental footprint, addressing the growing energy demands of AI and cloud computing while maintaining the benefits these technologies provide to modern life.