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Persuasive Design

GOTO Conferences via YouTube

Overview

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This talk examines how psychology can guide the design of engaging digital experiences and motivate users to act. It considers design approaches for building trust, helping users get started, encouraging discovery, and sustaining engagement as their relationship with a product develops.

Syllabus

Introduction
You have a great product
Its about love
Stages of persuasion
Scarcity in effect
What made this work
Tipping the jar
Anchoring
Social Proof
Cognitive Load
Example
Processing Fluency
Seduction Example
Closing the Deal
Stitch Fix
Goals
UI Patterns
Reinforce Behavior
Staying in Love
Variable Rewards
extrinsic motivation
intrinsic motivation
appropriate challenges
intrinsic vs extrinsic motivation
amplify intrinsic motivation
constrain experience
user goals
seduction
persuasive continuum
what do you want to build

Taught by

GOTO Conferences

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