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Explore cutting-edge research and insights on targeted advertising in this 1-hour 13-minute paper session presented by the Association for Computing Machinery (ACM). Delve into the latest advancements, strategies, and ethical considerations surrounding personalized marketing techniques. Gain valuable knowledge about data-driven approaches, consumer behavior analysis, and the impact of targeted advertising on various industries. Discover how emerging technologies and algorithms are shaping the future of digital marketing and learn about potential challenges and opportunities in this rapidly evolving field.
