Explore the OWASP Software Assurance Maturity Model (SAMM) in this 28-minute conference talk presented by Bart De Win. Gain insights into this flagship project of the OWASP Foundation, which provides a comprehensive framework for organizations to assess and improve their software security practices. Learn how SAMM can help identify, prioritize, and implement security measures across different stages of software development. Discover the model's key components, maturity levels, and practical applications in enhancing an organization's overall security posture. Understand how SAMM aligns with other OWASP projects and industry standards to create a holistic approach to software security assurance.