Learn essential architectural principles for building reliable and performant generative AI applications in this conference talk from GOTO EDA Day 2024. Explore what generative AI truly is, discover key factors driving model and tooling choices, and master techniques for enhancing safety and accuracy. Dive into real-world use cases that demonstrate best practices while learning to identify suitable applications for generative AI technology. Gain practical insights into testing and optimization strategies, understand responsible AI principles, and discover how to make informed architectural decisions that maximize the potential of generative AI solutions. Through detailed examples and comprehensive coverage of accuracy, safety, and performance objectives, acquire the knowledge needed to develop robust AI applications that deliver reliable results.