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Explore open-source personalization techniques using Apache Unomi and Mautic in this 54-minute workshop presented by the Drupal Association. Dive into the world of ethical and GDPR-compliant personalization strategies that prioritize user consent and privacy. Learn how to increase engagement and conversion rates while maintaining transparency and user trust. Discover the power of combining Drupal, Mautic, Apache Unomi, and N8N as a comprehensive Digital Experience Platform without data lock-in. Through interactive exercises, gain hands-on experience in implementing personalized experiences that respect user privacy. Bring your own device with PHP installed to participate fully in this technical deep dive into Apache Unomi's capabilities and its integration with other open-source tools for creating tailored, compliant user experiences.
