One Does Not Simply Rebuild a Product - Lessons from Culture Amp's Performance Product Rebuild

Learn about the strategic decision-making and execution challenges involved in rebuilding a major software product from scratch through a real-world case study from Culture Amp's performance product rebuild. Discover how to navigate the conventional wisdom against rebuilds while simultaneously transforming engineering culture and practices. Explore the decision-making framework used to secure executive and board buy-in for a purely technical rebuild, including the principles and standards established to set the project up for success. Examine both the failures and successes encountered during the ongoing rebuild process, with practical insights on managing aggressive timelines while targeting a $3 billion global market. Gain actionable takeaways on when rebuilds can be the right strategic choice, a framework for setting rebuilds up for success, and lessons learned from tackling technical debt, tightly coupled monoliths, and outdated underlying models that hinder innovation and customer value delivery.