Building Transformational Search Experiences with Amazon Bedrock and Multimodal Embeddings

Watch an 11-minute technical presentation where OfferUp's Principal Data Scientist demonstrates how implementing Amazon Titan Multimodal Embeddings through Amazon Bedrock transformed their marketplace search capabilities. Discover how the integration achieved a 27% increase in relevance recall across high-density locations by effectively combining product listing images with text data to generate comprehensive embeddings. Learn how this advanced embedding solution enables better visibility for listings with minimal text descriptions, accelerates sales processes, and enhances both buyer and seller experiences on the platform. Gain insights into practical applications of multimodal AI technology in e-commerce search optimization and understand how semantic search capabilities can be significantly improved through the implementation of Amazon Bedrock services.