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Explore the evolving dynamics of product development in this 44-minute Devoxx conference talk by Matthew Doyle. Delve into the shift from "can we build it?" to "should we build it?" as the primary decision-making paradigm. Learn how designers and developers must collaborate more closely to effectively listen and adapt quickly. Discover the changing landscape of product team dynamics and understand why design teams should take the lead in determining what to build. Gain insights into leveraging lean processes for faster deployment, making informed decisions on build priorities, the emerging role of designers as tech leads, and how usability engineering is becoming the new UX. This talk challenges traditional development approaches and offers valuable perspectives on creating more user-centric and efficient products.
