Explore the challenges and opportunities for end users in the cloud native ecosystem through this informative conference talk by Cheryl Hung, Director of Ecosystem at CNCF. Gain insights into three key challenges faced by organizations adopting Kubernetes, Prometheus, and other cloud native projects: selecting the right architecture, expanding engineering teams, and developing business strategies around cloud native technologies. Learn how to overcome these obstacles with support from the CNCF and discover the foundation's strategy for end users in 2019. Understand how to actively participate in and contribute to the cloud native community while becoming a responsible open source citizen. This 26-minute presentation offers valuable guidance for professionals seeking to contribute to cloud native initiatives outside of cloud vendor roles.