Explore the impact of Large Language Models (LLMs) on traditional data analytics in this 50-minute conference talk from SQLBits. Gain insights into the fundamental workings of LLMs and their transformative effects on the analytics landscape. Discover the advantages and potential pitfalls of integrating LLMs into data strategies, while learning about innovative use cases they unlock. Understand the critical importance of governance and lineage in maximizing the potential of LLMs. Acquire a balanced perspective to navigate the future of data analytics, whether intrigued by LLMs' capabilities or cautious about their implications. Speaker Scott Bell, whose blog can be found at myyearindata.com, delivers this informative session on data governance in the age of generative AI.