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Watch a critical analysis video where software engineering pioneer Dave Farley dissects and responds to McKinsey & Company's controversial article on measuring software developer productivity. Explore why industry experts like Grady Booth, Kent Beck, and Daniel Terhorst-North strongly criticized the consulting group's approach, with Farley providing detailed arguments against attempting to measure individual contributions in complex adaptive systems. Learn why the article's premises are fundamentally flawed and gain insights into more meaningful ways of understanding software development productivity from an experienced practitioner who literally wrote the book on Continuous Delivery.
