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Learn about scaling a non-profit organization through an interview with Kendall Barbery, Director of Partnerships and New Programming at GreenWave, who shares insights from her five-year journey helping grow the regenerative ocean farming organization from a three-person startup to a nineteen-staff operation spanning six states. Discover how GreenWave strategically transitioned from intensive one-on-one farmer training to developing a comprehensive online learning platform to reach broader audiences. Explore the organizational challenges and opportunities involved in building an entirely new sustainable industry, including how to structure hiring practices that prioritize adaptable skill sets over industry-specific experience. Understand the evolution of non-profit organizational structure and programming as it scales to meet expansion demands while maintaining its mission to support regenerative ocean farmers. Gain practical knowledge about navigating the unique complexities of shaping a nascent industry and the strategic decisions required to grow impact while building sustainable organizational capacity.
