This 16-minute tutorial from Analytics Mania demonstrates how to implement Microsoft's mandatory consent mode using Google Tag Manager for advertisers running Microsoft Ads in the EEA, UK, or Switzerland. Learn the essential configuration steps including required settings for Microsoft UET tag, how to set up consent triggers, testing your implementation, and properly handling both default and update consent states. Similar to Google's consent requirements, Microsoft now mandates proper consent management for ads in specific regions. Follow this step-by-step guide to ensure your ad campaigns comply with Microsoft's requirements while maintaining effective tracking capabilities.