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Explore how storytelling and behavioral science can transform cybersecurity awareness from abstract expert knowledge into compelling narratives that drive real public action. This 29-minute conference talk from RSA Conference features a panel discussion with Craig Newmark (Founder of Craigslist and Craig Newmark Philanthropies), Vivian Schiller (Vice President & Executive Director of Aspen Digital), Michael S. Schmidt (New York Times Reporter and Co-Creator of Zero Day), and Kiersten Todt (President of Wondros). Discover strategies for making cyber threats feel personal and relevant to individuals rather than just national security concerns. Learn how various media formats, from scripted television shows to public awareness campaigns, can effectively communicate cybersecurity risks and motivate protective behaviors. Examine the intersection of behavioral science and storytelling techniques that successfully bridge the gap between technical cybersecurity expertise and public understanding. Gain insights into empowering individuals to take meaningful action in protecting themselves, their communities, and ultimately contributing to national cybersecurity resilience through effective messaging and communication strategies.
