Overview
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Discover the latest Play features designed to help grow your business in this 21-minute talk from Google I/O 2025. Learn best practices for better acquisition and monetization, along with reporting tools that provide comprehensive insights to measure ROI more effectively and improve performance. Speakers Neethi Thomas and Rejane Franca share valuable resources including The Hindu case study, monetization strategies with Google Play Commerce, information about Google Play's billing system, a helpful codelab, and details about the $5k price limit increase. This Android Developers presentation covers essential strategies for developers looking to optimize their business performance on the Google Play platform.
Syllabus
Maximizing ROI on Google Play
Taught by
Android Developers