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This conference talk from iOS Conf SG features speaker Klemens Strasser sharing insights on how to create distinctive apps in a competitive App Store environment. Learn from a developer with a decade of experience whose design approach has led to seven successful app launches, two Apple Design Award nominations, and one win. Discover strategies for creating memorable core experiences that both resonate with users and maintain your motivation throughout development challenges. Gain practical tools and techniques to speed up development, improve app quality, and enhance App Store visibility through Strasser's journey from concept to launch. The 29-minute presentation was recorded by the iOS Conf SG 25 AV Team including Tim Shim, Kale, and Nadun.