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Explore strategies for effectively introducing new concepts and changing minds in various social and professional contexts through this 31-minute conference talk from USENIX LISA21. Learn how to navigate diverse micro-cultures, from work teams to friendship groups, while maintaining positive relationships. Discover change management theory, organizational transformation techniques, complexity communication, and theories of mind to develop adaptive communication strategies. Gain concrete tools for enabling group behavior change and translating concepts across different domains. Apply these insights to real-world scenarios, such as convincing friends to adopt better security practices like using password managers.
