Explore the fascinating world of liquid crystals in this comprehensive lecture by N V Madhusudhana, part of the "Soft and Living Matter: From Fundamental Concepts to New Material Design" program. Delve into the second installment of the liquid crystals series, examining their unique properties and applications in various fields. Gain insights into the interdisciplinary nature of soft matter physics, drawing from dynamical systems, fluid dynamics, condensed matter, and statistical physics. Learn how these concepts apply to diverse areas such as biology, earth and atmospheric science, engineering, and the food and cosmetics industry. Discover the latest advancements in liquid crystal research and its implications for new material design. Engage with cutting-edge content presented by a global expert, ideal for advanced graduate students, postdocs, and researchers in related fields.